About ChampionsGraph
ChampionsGraph helps marketers understand who is paying attention during the world's biggest sports events—and what that means for strategy.
We analyze large-scale audience behavior around major sporting moments to turn cultural attention into structured, usable marketing insights. This allows brands and agencies to evaluate events, compare audiences, and plan campaigns around moments that actually matter.
Our Mission
Major sports events attract massive, concentrated attention—but that attention is often poorly understood.
ChampionsGraph exists to make event-driven audiences clear and measurable. We analyze audience data across major sporting events to show who's watching, how audiences differ by event, and where the strongest opportunities exist for marketers.
Our insights help teams decide where to invest, how to tailor creative, and when attention peaks—before campaigns are planned or budgets are committed.
Who We Serve
ChampionsGraph is built for teams that need clear audience intelligence around high-attention sports moments.
Brands
Understand who's engaging with your sponsorships and tentpole events so you can assess fit, refine messaging, and measure relevance.
Agencies
Support planners and strategists with consistent, event-level audience insights to compare opportunities and guide recommendations.
Advertisers
Identify which sports moments align with your target audiences and determine the right timing to activate around peak attention.
50k+
Audience Segments
Detailed, structured segments used to model event-driven audiences
1.4T
Data Points
Large-scale behavioral and contextual data powering insights
300M
Audience Profiles
Aggregated, modeled audience foundation across events
Ready to plan around moments that matter?
Explore our event library to compare audiences across major sports events—or request a custom report for your next campaign.